However, this delectable treat is a limited time offer item from Lay’s.
The sweet and salty Lay’s chocolate chip is only going to be sold at certain Target stores.
The five ounce bag of chocolate chip will cost $3.49; will satisfy your chocolate craving this holiday season.
The limited edition chip will remain on Target store shelves up until the end of the holiday season according to a Frito-Lay’s spokeswoman as confirmed to ABC News.
There is good news on the horizon regarding this new snack if the item does well at Target stores Frito-Lay’s will consider making it a permanent item to their chip family.
Lay’s took one of the popular chip “Wavy Original Potato Chips” and dipped the wavy potato chip in milk chocolate.
The wavy style chip ensures that every bite and ridge of the chip is covered in delicious chocolate.
The culinary journey of sweet and salty has become popular over the last couple of years by combining the two taste sensations together.
Lay’s decided embarks on a culinary adventure to capitalize on the fact that Americans, look to satisfy themselves for the holiday with sweets generally chocolate and salty snacks.
Jennifer Saenz who is a Frito-Lay’s senior director of marketing said, “Consumers look for flavorful, indulgent snack options; especially when it comes to savory and sweet.”
Saenz also said, “With Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate, we’ve combined the best of both tastes into one delicious snack.”