Lauren Conrad made it clear Thursday, September 26 that Paper Crown fall 2013 has a new attitude at A. Sweet Boutique in Beverly Hills, Calif.; reported today, September 28 by Just Jared, Jr.
Though, the A. Sweet event was delightful, the real sweet treat was Lauren bringing new thicker textures, solid colors (black especially), and leather looks to the general public.
Lauren demonstrated Paper Crown's new edge wearing black short sleeve blouse tucked in stunning black leather triangle skirt with black almond-shaped high heels.
Lauren also did a few photo-ops with Disney star, Payton List, A. Sweet Boutique owner, Andrea Trujillo, and Paper Crown CEO (and good friend), Maura McManus.
Outside of Paper Crown, Lauren revealed on Instagram she got to spend her Friday, September 27 doing a photo shoot with well-known photographer, Matt Jones.
And Downy announced today via Twitter they're having a Twitter chat with Lauren Conrad Tuesday, October 1 at 8 p.m. EST with fashion entrepreneur, Sydne Summer, joining the chat too.
Broadening one's horizons may seem a tiny bit scary, but Lauren Conrad executed the task with excellence in the collection of Paper Crown fall 2013.