"My work with the [British Fashion Council] is very much about nurturing young talent and finding new ways to tell British fashion stories, and this felt like the perfect moment to work with Felix and a design duo I admire and believe in."
The film can easily be misconstrued as a fashion film because, indeed, it does feature many of Trager Delaney's pieces. However, Bailey emphasizes that the real focus of the film is "mood and character."
Many in the industry are wondering if Bailey's dabbling in this film project acts as an indication that she is joining her boyfriend Eric Fellner, who produced feature films such as Atonement, Notting Hill, Les Miserables, and Love, Actually.
Bailey comments that "It's not exactly a new career move, more a natural evolution in conjunction with all my other projects. I have a new baby production company, Tiger Tiger Productions, which will nurture both my own projects and those of my collaborators, in fashion and other stories.'"
American Express acted as primary sponsor of the film project.