Two advertisers who either didn't know or weren't disclosing their Super Bowl plans have now let the other cleat drop, Ad Age reported yesterday.
GoDaddy reveals when and what
Finally giving its do-it-yourself advertising a mercy killing (merciful for viewers, at least) and hiring an honest-to-goodness advertising agency for the first time ever, GoDaddy made its Super Bowl ad plans clearer.
Yes, Danica Patrick's coming back – sorta.
They'll be running two 30-second commercials, and she'll be in one of them.
The first will air second in the game's second commercial break, while the other's scheduled for after the final two-minute warning, in the fourth quarter. (Great placement for a tight game, not so hot if it's a lopsided yawner.)
As we noted before, at least one of the spots will be co-promoting the .co domain extension to small businesses that can't afford the final "m."
Skechers is still sketchy
Skechers has revealed its buy: one 30-second spot. No word on when it'll air or what it'll be about.
The past two Super Bowls, they've been big on B-list celebrities and jokes. In 2011, they used Kim Kardashian and double entendres to promote their Shape-ups toning shoes. Last year, their second-quarter spot showed a small bulldog beating greyhounds at the track thanks to the Skechers GoRun shoes it was wearing. A reveal in the end shot showed that Dallas Mavericks owner Mark Cuban also owned the dog.
Looks like a trend here, but past results are no guarantee of future performance.
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