Skip to main content
  1. News
  2. Top News

Large budgets and large investments in content marketing for 2014

See also

According to BizReport.com content marketing budgets are set at 68% for B2C and over 50% for B2B in 2014. Despite this awareness of the importance of content, BizReport states that less than a third of their surveyed companies are actually able to measure their content marketing ROI.

Content creation is so valued by companies that Sequoia (a venture capital firm) dumped $24 million to fund a content marketing platform called Percolate. Other companies have invested in this platform as well.

CNN notes that Percolate has already acquired 150 clients and those clients include well known giants such as Unilever and MasterCard.

The nice thing about this platform is its intention to help get legal permissions for photo republishing, as well as detailed analytics for each content as it is produced through the various stages of production.

But it also assists marketers as they distribute content through each marketing channel. On the Percolate website, it displays an image of suggested trends and suggested photos that compliment your article topic. Now that could be quite useful.

The only question left is, while other platforms and proprietors pride themselves as content marketing support engines, what sets Percolate apart? If so many big names are both investing and partnering with Percolate, it must mean something.

There are so many content distribution platforms, which ones have worked best for you?

Advertisement

News

  • Israel, Hamas clash in Gaza
    Hamas claims to have captured an IDF soldier on the bloodiest day of the conflict
    Video
    Video
  • Missing bodies
    38 bodies have not been found from the MH17 debris field in eastern Ukraine
    World News
  • Peeping Toms in NSA?
    Has the NSA seen you naked? Edward Snowden says it's not unlikely
    NSA
  • Autism study
    The newest, largest study on autism suggests that it mostly has to do with genetics
    Science
  • McIlroy takes Open
    Rory McIlroy hangs onto the lead and wins the 2014 British Open
    Sports
  • $23 billion payout
    A jury sides with the widow of a smoker, tobacco company shells out $23 billion
    Headlines