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Lana Del Rey reveals exclusive cover of 'Ultraviolence' for Urban Outfitters

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Indie pop singer Lana Del Rey revealed an alternate cover for her album "Ultraviolence" on Friday (May 30). Fashion store Urban Outfitters will release an exclusive vinyl record version of the album with the new cover art.

According to Pitchfork, the alternate cover art was revealed on May 30 with a shot of Del Rey's knee in torn-up jeans. The Urban Outfitters exclusive will also have new art on the back of Lana smoking a cigarette in a bed of flowers. "This UO-exclusive version features translucent blue + opaque lavender vinyl and only-at-UO album cover art," the fashion store also notes.

The art for the main release of "Ultraviolence" shows a black-and-white shot of Del Rey standing next to a vintage car. She has already previewed the release with lead single "West Coast," a modern rock track that has so far peaked at no. 17 on Billboard's Hot 100 chart. Last week, she released the promo single "Shades of Cool" from the album. The aforementioned track lives up to its name, being the strangest and coolest song released from "Ultraviolence" so far.

"Ultraviolence" follows Del Rey's major label debut "Born to Die." That album hit no. 2 on Billboard back in January 2012 and it was later certified platinum for moving a million units in the U.S. this past March. "West Coast" is already Lana's second highest charting song on Billboard's Hot 100 chart. Only the Cedric Gervais remix of "Summertime Sadness" peaked higher when it hit no. 6 on the chart last year.

"Ultraviolence" will be released on June 17 in the U.S. The Urban Outfitters version of the album is now available for pre-order and it will be released on June 19. Del Rey is currently on tour in the U.S. in support of her new album.


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