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Lana Del Rey is a brooding bride-to-be in 'Ultraviolence' music video

Indie pop singer Lana Del Rey released the music video for "Ultraviolence" on July 28. In the iPhone-captured clip, she slowly makes her way to the chapel in a wedding dress.

"Ultraviolence" is the latest single from Del Rey's latest album of the same name. The controversial ballad follows her past tracks "West Coast" and "Shades of Cool." It's been called an infamous standout because of the lyrical reference made to The Crystals' 1962 single "He Hit Me (And it Felt Like a Kiss)". Del Rey sings the aforementioned song's title during the chorus of "Ultraviolence." The Black Keys' Dan Auerbach handled production duties on her sophomore release with Interscope Records.

Del Rey teamed up with Noisey to release the music video for "Ultraviolence." The brooding clip was directed by fashion photographer Francesco Carrozzini, a man the singer has been canoodling with as of late. Despite its heavy title, there is no violence in Del Rey's latest clip. Carrozzini shot Del Rey using an iPhone and brings back the vintage home video feel of her past videos like "Video Games" and "Carmen." She pouts her way down a hill in a wedding dress en route to a chapel. The video is pretty simple but it's also a welcomed return to Del Rey at the start of her career.

Del Rey's Ultraviolence album was released back in June and became her first to hit No. 1 on Billboard. Born to Die, Lana's first album with Interscope, peaked at No. 2 on the same chart in 2012. It has sold over one million copies in the U.S. while Ultraviolence continues to sell steadily since dropping a few months ago.

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