Lamborghini and Maserati have pulled out all support and business in Iran earlier this week. According to the Algemeiner, the fastest growing Jewish newspaper in the United States, at the urging of the U.A.N.I (United Against Nuclear Iran) after they had sent two letters to both car companies, both car manufacturers have decided to leave the country altogether.
Back in October 2012, UANI spokesman Nathan Carleton said,
“We weren’t trying to just embarrass anyone. We sent several letters to both companies asking them about their business in Iran and they just didn’t write back”.
Following on from these talks, Carleton added that
“After the event we were immediately contacted by Lamborghini. They told us they were out, they weren’t doing any business in Iran anymore. We’re happy with that,” and not long after, Maserati followed suit. Maserati which is an arm of the Fiat Group, stated it was leaving the region after Fiat announced in May 2012 that it had lost a presence in the Islamic Republic.
In an ever increasingly political world where transparency and political correctness is key, it baffles me to see these two Italian super-car companies comply to a request from a non profit. Is boycotting a country really a good idea? Shouldn't dealing with governments be left to governments?
What follows is that Maserati and Lamborghini simply didn't want to be a part of bad PR. And in a war torn country like Iran, was there much business there to begin with?