Plunge into spring - well, almost, and for a good cause. Continuing its tradition of raising money to benefit local families in need, the Lakeview Polar Bear Club’s annual plunge is scheduled for Saturday, January 26 at noon. It's happening at Oak Street Beach where a
group of as many as 900 men and women will be shedding their clothes and donning traditional summer swim wear for a splash in Lake Michigan.
Don't want to take the plunge? Come and watch. Last year, there were 400 spectators. The pre-event frolicking as the potential 'polar bears' convince themselves that plunging into a freezing Lake Michigan is a good idea is a sight worth seeing. There's a purpose for this madness.
Last year the Lakeview Polar Bear Club raised $28,000 from approximately 300 donors to support two local families - both with children suffering major medical ailments. Since its first fundraising event in 2003, the LPBC has raised over $147,000, 100% of which goes directly to families in need. This year, the nonprofit group hopes to raise $30,000 from more than 400 donors. Be cold. Be bold. Be a part of making a difference.
There will be a fundraising party at Sedgwick’s Bar & Grill immediately after the plunge. There will be a food and drink special as well as a raffle with prizes donated by local companies. Everyone is invited.