Ah holiday shopping! The crowds in the stores, the traffic, the headaches…all part of the holiday season, right? Still, it never fails; just when you think you are all done, there is always that one person left on your list who is tough to shop for. You cannot remember what you got them last year, but you know that their discerning tastes make a gift card or a similar gift implausible this year. So what do you do? If you are a savvy shopper, you start to think outside the box, and head straight for the bag…the granola bag!
Now, before you think this poor advice, consider that granola is not just for the health food set any longer. Sure, it typically consists of rolled oats, nuts, honey, and sometimes puffed rice, that is usually baked until crisp…not terribly sexy. But with more than $200 million dollars in sales, it is safe to say that granola is not just for breakfast anymore. Especially if that granola is a product of Lagrano Granola.
Founded in the spring of 2013, Lagrano was created from a simple but compelling idea; to share granola that tastes as good as it is for you, with a focus on giving back to the community. Seems like a lofty ideal, but not if you hear it from the company’s founder and CEO Sam Blumenthal. A graduate of the University of Colorado Denver, Sam’s passion for his business is infectious. The enthusiasm he brings to the table is not just sales hype; it is his true commitment to his product, as well as his community.
“Lagrano is seeking to share granola in new and unique ways,” says Blumenthal. And Lagrano is walking that walk thanks to its committed founder. Blumenthal, who has a background that includes work in the non-profit sector, feels that his responsibility to his community is as important as creating a healthy and good tasting product. To that end, Lagrano offers fundraising opportunities of its product to school groups and non-profits. Lagrano is also a huge supporter of a number of charitable organizations including the Global Down Syndrome Foundation, the Association of Worshiping and Affirming Baptists, and The Alexander Foundation.
While taking the fundraising arena by storm, Lagrano is also honing their business acumen by allying themselves with other successful business start-up that have developed some traction; such as PinkBerry and Vitamin Cottage. Wunderkind Blumenthal is set to make a splash in the coming year, but understands that tenacity is key in the success of any product launch.
“There is a lot of competition out there in the marketplace,” says Sam. “Finding unique approached to distribution is important.”
And with Lagrano’s unique approach to distribution, come their unique product flavors themselves. Close your eyes and imagine…Orange Coconut Granola naturally sweetened with orange zest and shredded coconut. Or perhaps Maple Cinnamon Granola; a time-honored recipe brought new life by a newer, healthier variation. And lastly, the flavor sure to intrigue that hard to shop for individual on your holiday list…Maple Bacon Granola; a combination of toasted almonds, walnuts, real maple extract and bits of tasty bacon are sure to charm the most discriminating palates…unless they are a vegetarian.
A graduate of the Rocky Mountain MicroFinance Institute, Blumenthal believes in the power of the entrepreneurial spirit; and he hopes that more individuals will catch it.
“The community of small businesses here has proven to be extremely supportive and is genuinely interested in helping you succeed,” Sam says. “Don’t be afraid to ask for help! Surrounding yourself with like-minded is important too. If you find yourself sharing your ideas with someone who only rains on your parade, find someone else to share with immediately!”
Gift boxes are still available for the holidays but are going fast. Individual bags at also available, and make great stocking stuffers. To order, or for more information on Lagrano Granola and their products, visit their web site.