Lady Gaga appeared on GMA Thursday morning in a pink latex condom suit to promote a new line of cosmetics that raises money for AIDS charities.
Photos: Lady Gaga performs Born This Way at the Grammys
Gaga's "Viva Glam" campaign offers MAC lipsticks and glosses personally designed by the pop diva, and 100% of the proceeds from the sales goes towards AIDS prevention.
Grammys 2011: Lady Gaga performs Born This Way in horns and flesh dress (video)
"When you buy that lipstick you are sending $14.50 to save a woman's life or to save a man's life," Lady Gaga told GMA co-host Robin Roberts.
WATCH THE FULL VIDEO SEGMENT OF LADY GAGA ON GMA HERE
Lady Gaga wore a chic pink latex business suit and an enourmous postmodern pirate's hat to complete the look, telling Roberts:
"Today I really wanted to head to toe be representative of what we women and people all over the world need to be concerned about which is the leading cause of death in women all around the world which is HIV...We raised $34 million dollars last year and I want to raise $50 million this year--for AIDS--to save lives worldwide."
Lady Gaga's new single Born This Way debuted at number one on the Billboard Hot 100, becoming the chart's 1000th number one hit.
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