Even though Lady Gaga is one of the year's most anticipated touring acts, ticket sales aren't as good as expected. To further demonstrate this, StubHub, the official partner site of Ticketmaster, began showing tickets for the Born This Way Ball tour as cheap as $23 this morning, even though regular tickets on Ticketmaster sell at $60 to $200.
At her opening U.S. show in Tacoma on January 14, hundreds of tickets remain through Ticketmaster. However, there are several tickets also available at StubHub for prices at less than face value. In San Jose, Ticketmaster lists seats as all sold out except for the most expensive tickets at $175. However, on StubHub, there are hundreds of tickets still for sale and some of those tickets are selling at below face value.
This seems to be a pattern for ticket sales throughout the Born This Way Ball tour. In Los Angeles, for example, you can buy tickets for as cheap as $23 on StubHub. Besides tickets being easily available on Ticketmaster, nearly 2,000 tickets are available for each show at StubHub. There are other secondary ticket sites that are selling tickets as well. Either there will be a lot of empty seats, or many will be secretly "given away" to avoid embarrassment.
However, Ticketmaster tells us that in general, ticket sales for Lady Gaga's tour are pretty good and that she is one of the few artists who can play back-to-back dates at the same venue. However, given Lady Gaga's supposed megastar status, nobody can argue that ticket sales are worse than expected.