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Lady Gaga ends her partnership with Minneapolis based Target

Lady Gaga ends partnership with Target
Lady Gaga ends partnership with Target

A variety of sources are reporting that Lady Gaga has ended her partnership with Minneapolis based Target. The Advocate has confirmed via email from the singers publicist:

"Lady Gaga and Target came to a mutual decision to end their overall exclusive partnership a few weeks ago,"

Just last month discussed with Billboard Magazine her decision to partner with the retailer "That discussion was one of the most intense conversations I've ever had in a business meeting," Gaga told the music publication. "Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups and begin to reform and make amends for the mistakes they've made in the past ... our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they've made supporting those [antigay] groups."

So where did the deal go wrong. According to a source close to the Advocate "She and Target didn't see eye to eye on Target's policy of political donations and how they affect the LGBT community."

It's unclear how things will move forward as Target was supposed to have exclusive copies of a deluxe edition of Gaga's new album when it arrives on May 29. The retailer even started taking pre-orders for the album a month ago when the single "Born This Way" arrived. Stay tuned to see how this unfolds.


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