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Lady Gaga ditches R Kelly for Christina Aguilera to promote new single

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Today's re-release of "Do What U Want" is a strategy that will not go under the radar. Lady Gaga and her newest project, ArtPop, are under the microscope.

This is a great example of how fickle the music industry can be even when you are considered to be the most powerful popstar around.

Lady Gaga's start was often seen as rivaling Xtina. Many have information they consider to maintain their conspiracies placing the two stars against one another. From Gaga's way of singing in a style Aguilera made her own, to Christina copying a fashion style seen as being reinstated in music by Gaga. From the get-go, comments and statistics made them arch-rivals for years. For a period, it seemed that most thought of Gaga winning the invisible battle between the two, as she emerged as a best-selling artist and wowing crowds with her fashion and messages.

Now, the scales are interestingly balancing. Aguilera's last album, Lotus, was seen as a failure despite acclaim by fans and critics. But in 2013 she has allowed two collaborations to merge into the top 10. Pitbull's "Feel This Moment", which sample's Aha's "Take On Me", peaked at number eight in the US and climbed inside the top 10 in charts around the world. The song has sold over two million copies in the US. Her most recent collaboration, where she is top-billed, is A Great Big World's re-release of "Say Something". The ballad has been the most downloaded song in the US for the past four weeks staying high on both the iTunes and Amazon charts. Despite the song competing with highly streamed, radio-played, music video-watched singles by Pitbull and Ke$ha, Eminem and Rihanna and One Republic, the song has climbed to number four and has sold over a million copies in the US alone. The song is the slowest, only considerable ballad in the top 10.

Although Gaga's lead single "Applause" peaked at number four, it was seen as a departure from her mega-hit "Born This Way", the lead single of the previous album of the same name. The song has sold around 1.7 million copies in the US since its release in late summer. The second single "Do What U Want" which features R Kelly has so far peaked at number 13 in the US and although still in the top 40, it is seen to be suffering from R Kelly allegedly having sex with minors.

The new release featuring Christina Aguilera could also mean a re-shoot for a video. The music video version with R Kelly was slated to be released already and has been allegedly put away since Gaga's numbers are not as high as her camp wanted. If so, it would surely assist the track to climb higher and keep momentum going until Gaga's release of covers with Tony Bennett and her planned performance at this month's Grammy Awards.

Perhaps Christina is a hot enough ticket now to assist the track and perhaps give the pop world more of what it wants. After The Voice finale performance by the pair, the internet went meme-crazy and many found solace in the pop-peace act of the two singers.

The new version was released at midnight and has already climbed inside the top 40 of iTunes.

Both artists are on the bill to perform at the Grammy's, and the song is out now.

Lady Gaga's new concert tour tickets are available for North American dates. She will stop by The Verizon Center on May 15th.

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