On Thursday afternoon, Lady Gaga once again falsely tweeted information to try and inflate her success. She claims she is number one wordwide on iTunes. The problem, as indicated by several blogs and an iTunes tracker site is that in several countries, Gaga's 'Applause' is dropping like a huge stone.
Despite having a contest which gave special gifts to fans who downloaded multiple copies of "Applause" and displayed their receipts, "Gaga's new song has dropped 36 percent in sales since yesterday. It now sits at number 3 behind Robin Thicke's "Blurred Lines." A 36 percent decrease in sales is very unusual for a song, especially one that is hyped up as the biggest song of the year and one in which even Gaga's fans are prostituting themselves for online.
In the United Kingdom, where the song was also expected to hit number one, the song has already dropped to number 4. The good news is that instead of dropping 36 percent like she did in the United States, England appreciates her slightly more as she has dropped slightly less -- 33 percent. Lady Gaga drops 24 percent in Canada, 19 percent in France and 12 percent in Germany.
Some of these numbers may not seem that bad, but one has to keep in mind that "Applause" was only released a couple days ago. The drop in sales is unprecedented for such a hyped song. It's important to note that unlike in Lady Gaga's imaginary tweets, the song certainly isn't number one in any major country worldwide and will probably not even be in the top ten by next week.
There is worse news for the Madonna wannabee: An iTunes rep tells us that had Gaga's numbers not been goosed by several fans buying as many as 300 copies each, numbers would have been far worse. "In the United States, 'Applause' is set to sell between 200,000 and 250,000 copies this week. But without the multiple purchases, sales would probably be between 170,000 and 200,000. I've never seen any artist so desperate to inflate their numbers," the rep tells us.
If iTunes sales don't work out, Gaga can always count on YouTube views. She has asked fans to refresh her video several times. This is significant in that Billboard now considers YouTube views for charting songs. Some Gaga fans have watched her clip more than 1,000 times. This desperation certainly represents the fall of Lady Gaga, who used to be very influential on the pop music scene.