On Thursday, Lady Gaga moved up to number 4 on Billboard's Hot 100. This is after Gaga held a contest that offered fans a chance to meet her only if they downloaded 'Applause' hundreds of times. She also tweeted a link for her fans to playlist "Applause" up to 150 times with barely any effort. Many people believe that the poorly-reviewed single should have been disqualified from charting.
Billboard's Bill Werde initially tweeted he didn't like Gaga's cheating methods. However, in secret meetings with Interscope and Gaga's management, Werde suggested additional ways to "tweak" Gaga's chart position. He also approved of Gaga self-reporting the number of albums and singles sold through her upcoming ARTPOP app. However, the performance of "Applause" at top 40 radio tells a different story.
On BDSradio.com's latest survey, Lady Gaga's "Applause" only moves up from number 20 to number 18. This list was compiled on Monday. In the past four days, "Applause" has not only received horrible market research scores, but it has also flatlined on radio. It has not moved up from it's number 18 position on the charts that are posted daily on The Pulse. Radio stations in New York, Chicago, and Los Angeles tell us that call-out research for "Applause" is simply disastrous, especially among young females.