On Thursday, perhaps realizing that Miley Cyrus has taken over her once megastar status, Lady Gaga challenged her fans to rush out and buy a "special" physical release of ARTPOP. Her tweet read like this:
"FUN FACT: The first 500,000 physical copies of ARTPOP are crafted with LADY GAGA + ARTPOP cur out of hot pink metallic foil + silver foil," she wrote. "The foiling represents the true design of the cover as imagined by the artist Jeff Koons, who have collaged the typography himself. In other words, YALL BETTER GET ONE OF THOSE FIRST 500,000. They are once in a lifetime, one of a kind. #ARTPOP."
In other words, since the 99 cent sale of "Born This Way" backfired on her, Gaga is now developing other ways to increase her first week sales, which are expected to be disappointing. Though this method of selling extra albums certainly isn't heard of and is certainly legal, many in the industry have decried her desperate measures.
Lady Gaga is expected to have an invite-only party on October 24 and is rumored to have invited only pro-Gaga critics to spread good buzz about the album. This happened in 2012 with Madonna's "MDNA", where immediate buzz was excellent due to only certain critics being invited to listen. Once other reviewers got their hands on the albums, the reaction wasn't so positive, even though the album received an overall decent score of 64 on Metacritic.