David Beckham will appear in a H&M advertisement during Super Bowl XLVIII. H&M will unveil a 30 second TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising. Viewers with select Samsung Smart TVs will be able to purchase pieces from the new David Beckham Bodywear collection.
“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”
H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial. Also, H&M will be launching a t-commerce boutique in the ShopTV™ marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States.
The David Beckham Bodywear commercial will air during the 2nd quarter of the highly anticipated . The new collection will mark the fifth season for H&M David Beckham Bodywear line, including nine styles designed in collaboration with David Beckham.