Skip to main content
  1. Life
  2. Style & Fashion
  3. Fashion Trends

Ladies, Rejoice! David Beckham will appear in H&M Super Bowl Ad

See also

David Beckham will appear in a H&M advertisement during Super Bowl XLVIII. H&M will unveil a 30 second TV spot featuring never-before-seen technology from Delivery Agent that brings a new level of consumer engagement and measurement to Super Bowl advertising. Viewers with select Samsung Smart TVs will be able to purchase pieces from the new David Beckham Bodywear collection.

“We’re thrilled to be back in action at the Super Bowl, showcasing our new campaign,” says Daniel Kulle, President H&M North America. “We’re bringing our A-game, the world’s top style icon and the best quality bodywear to the largest stage in the world.”

H&M is the first retailer to launch a fully enabled t-commerce campaign that includes shopping from a commercial. Also, H&M will be launching a t-commerce boutique in the ShopTV™ marketplace, bringing pieces from the David Beckham Bodywear collection to consumers across the United States.

The David Beckham Bodywear commercial will air during the 2nd quarter of the highly anticipated . The new collection will mark the fifth season for H&M David Beckham Bodywear line, including nine styles designed in collaboration with David Beckham.



  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Sunken Ferry

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!