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LACOSTE lobs one over the net with blockbuster Eau De LACOSTE L.1.12 Blanc

LACOSTE goes game, set and match with a Limited Edition version of the EAU DE LACOSTE L.12.12 Blanc fragrance for men. While it’s too late for Father’s Day, it’s not too early to consider grabbing a bottle for the guys on your list for Christmas, or a birthday, whichever comes first. Pretty sure he’ll love it after testing on a few of my guy friends who raved over the scent.

Men love this scent and women love it on them
Courtesy of LACOSTE

Inspired by the iconic white L.12.12 polo shirt, EAU DE LACOSTE L.12.12 Blanc is a blockbuster packaged in a limited edition flacon the recalls the elegance of the LACOSTE L.12.12 polo shirt with neon yellow accents that are reminiscent of the traditional yellow tennis ball seen throughout the game. LACOSTE gives the crocodile a new modern twist by transforming it into neon yellow, putting a flash of colour at the heart of the flacon, with the ‘L.12.12’ text seen across the flacon and the outer pack.

And it smells sensationally sexy, but masculine.

René Lacoste has a sportsman’s background with an Olympic medal and seven grand Slam championships to his credit. In 1933 René Lacoste invented the polo shirt. Named L.12.12, L represents LACOSTE, 1 references the first choice of fabric, “petit pique”, 2 represents the short sleeves and 12 is the number of prototypes made before the final product. The EAU DE LACOSTE L.12.12 collection of fragrances for men captures the timeless spirit and authenticity of the polo shirt in a fragrance.

Sensually scented

The new Limited Edition contains the original and best-selling EAU DE LACOSTE L.12.12 Blanc scent which is a woody, floral creation which embodies purity, it opens with a fresh and herbal blend of grapefruit, rosemary, cardamom and cedar leaf. Clean and aromatic, these notes blend with a masculine, floral heart accord containing tuberose, ylang ylang and olibanum. Base notes of cedarwood and georgywood merge with fresh notes of vetiver to create a scent that is classic and chic, much like the polo shirt that inspired it.

Watch the video to see celebs eating up LACOSTE in Palm Springs.

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