While visiting Romania, George bought a Coke in a small grocery store next to his hotel. He told the shopkeeper he was glad the cola was cold as he was very thirsty. She acknowledged the day was hot and opened the bottle for him. She smiled as he took his first sip and told her how refreshing it was. Then he turned and walked out of the store so he could enjoy the rest of the bottle while touring the picturesque neighborhood.
A few minutes later he was approached by two police officers.
a) It is illegal to for male tourists to talk to women
b) Drinking while walking
d) Opening a bottle in a store
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Knowing the various cultures in the American workplace today can help us increase harmony, productivity and quality. The reason is quite simple. Cultural differences, when not understood, lead to miscommunication, ill feelings among employees and/or management and workplace conflict.
But once we understand the value that each person brings to the workplace by the beauty of thinking differently we begin to increase the contribution and value of each employee individually and of the workforce in whole. Improvement in communication occurs as we understand that putting something on the table prioritizes it in one culture but removes all priorities in another or that a basement could be a cellar or a bathroom.
This is part of a series focusing on marketing mistakes designed to challenge marketing professionals to carefully think through their marketing campaigns. It is used by permission from Max Impact, a Rochester Hills, Mich., based business and talent development website filled with complimentary information.
© Max Impact, used with permission.