It is the last weekend of the summer before school starts and if people aren't vacationing for the final weekend, then they are spending some time at the movies.
Premiering in the #1 spot is One Direction: This is Us (Trailer: http://www.youtube.com/watch?v=C0I9ikjQtuI) with $17 million. The movie follows suit that many musicians are doing now and creating a movie about their life on the road. This has proven to be a success especially with the younger generation.
Falling down one spot to #2 is Lee Daniel’s The Butler (Clip ‘Nancy Raegan’: http://www.youtube.com/watch?v=op8Bupdy7gM) with $14.7 million. This brings the 3-week total to $74 million. This movie just might be one of the few and perhaps the only movie that’s going to be nominated for an Oscar to his the $100-million mark.
Coming in at #3 is We’re the Millers (Clip ‘You Can’t Rent Me’: http://www.youtube.com/watch?v=tz-pex8E96U) with $12.6 million, bringing the 4-week total to $109.5 million. The movie crossed over the $100 million threshold this weekend. The movie is currently the 4th highest grossing R-rated comedy this year and should be able to pass the Hangover Part III next week which only grossed $112 million, but may not be able to reach Identity Thief at $134 million.
Moving up one spot to #4 is Disney’s Planes (Clip ‘Dottie’s Warning’: http://www.youtube.com/watch?v=m6wFhbcbEag) with $7.7 million. This brings the 4-week total to $70.8 million. Despite the fact that the movie is not reaching the expectations of the studio, it’s still doing rather well and it’s probably because there isn’t any other family movie in the theater.
Rounding out the top 5 is the premiere of Instructions Not Included (Trailer: http://www.youtube.com/watch?v=-rlFr2lu0IY) with $7.5 million. This is a surprise movie hitting the top 5 because it is a low budget film, but it seems that word of mouth may have helped this movie.
This month is going to be a rather slow month for premieres so it’s going to be anyone’s game when it comes to the box office. This week we got 1 big premiere with the sequel to the video game adaptation Riddick. The might be able to grab the top spot, but I wouldn’t be surprised to see One Direction on top again for the 2nd straight week.
**all totals are from boxofficemojo.com