Lives of Style TV-which airs in Los Angeles and San Francisco-and highlights the "best of the best" fashion, style & lifestyle in the world, is expanding beyond LA and San Francisco into new markets and reaching out to LA audiences to be part of the show and help it grow. The campaign-which includes trips to Fashion Week in NY, opportunities to be on set, on the red carpet and on location with stars and designers, begins 12:01am on 29 June and lasts for 30 days.
Lives of Style features up-close and personal visits with hundreds of celebrities-a veritable "who's who" of famous movie, TV and recording stars--from Johnny Depp, Halle Berry, Cameron Diaz, Eva Longoria, Christina Aguilera, Madonna, Lady Gaga, Clint Eastwood, Robert Pattinson, Kristin Stewart, Fergie, Piers Morgan, Jay Leno, Sofia Vergara, Train, The Strokes, and many more...as well as world renowned designers, from Karl Lagerfeld, Donna Karan, Ralph Lauren, Diane von Furstenberg, Michael Kors, Vera Wang, Jean-Paul Gaultier, Narciso Rodriguez, Jason Wu, Carolina Herrera, Oscar de la Renta, and many more, and icons from Gordon Getty to Martha Stewart to Trump. Plans are in the works to expand to Las Vegas, New York and Miami.
Lives of Style's style-centric half-hour TV show--beta tested on KRON-4 in SF and KCAL-9 in LA, also takes viewers backstage and behind-the-scenes to get firsthand, exclusive VIP access to the rarest collectibles and cars, homes and design, travel and exclusive destinations, and coveted events around the world-from local insider coverage of Auction Napa Valley, Concours d'Elegance, to New York, Paris and Milan runway and fashion events, global film events in LA, NY, Cannes and major awards shows. Teams in the Los Angeles, New York, San Francisco, London & Paris work with ABC News and MTV veterans on the show-which has a fast-paced, musical vibe.
Prizes range from 7 opportunities to win: "A Day @ New York Fashion Week" with Lives of Style's TV team this September or February 2013-complete with U.S. airfare*, hotel,* dinner* & car service,* a runway show and the opportunity to join host Elisabeth Laurence and production team backstage for visits or interviews with designers and celebrities, to 10 opportunities to be featured as a "Style Star" on a Lives of Style TV segment, complete with stylist, $500 skincare and make-up, to 22 chances to join Lives of Style's host and crew on a celebrity or fashion shoot or red-carpet event, to multiple opportunities to be a featured Lives of Style Featured Blogger, to online chats to choose questions posed to designers, VIP access and much more.
Anyone who gives to Lives of Style will be credited in Lives of Style's E-zine that's e-blasted to Lives of Style's entire database and there are more levels of benefits: "Lives of Style-Setters," "Lives of Style VIPs"-who receive advance info on new products, services, DVD's, T-Shirts and more.
Here's what you do:
1-Watch Lives of Style's "Win a Day @ New York Fashion Week!" YouTube video:
2-Read about Lives of Style's Campaign: livesofstyle.com/thelastword/?p=4713&preview=true
and see a past show: https://www.yousendit.com/download/QlVnYlJVQXBubHlKUmNUQw
This is a great opportunity for all Lives of Style audiences to garner rewards and help fund Lives of Style's expansion into more markets, build mobile platforms, connect a "global glam" community, enhance web features, increase user enrichment, mobilize e-commerce and build-out visitor perks-ramping up audience interactivity