Arielle Ditkowich makes first acquisition in company history
The newly independent La Sirena Cigars announced today the acquisition of New York based cigar brand, Old School Cigars. The acquisition was a strategic move for La Sirena to increase their portfolio and gain immediate market share. Old School Cigars is best known for its 3 Lines: Stixx, Jaxx and Jaxx LT.
“La Sirena’s acquisition of Old School Cigars represents a natural fit. Both companies are New York based premium cigar brands featuring unique blends and a high level of cigar expertise,” said Arielle Ditkowich, President and Founder of La Sirena Cigars. “It just made sense to me, as we [La Sirena] continue to grow quickly. I was looking to blend a mild cigar and, during my research, I came across the sweet Connecticut wrapper on the Jaxx LT.”
Beginning immediately,the distribution of Old School Cigars will be handled by the La Sirena Sales team. All orders may be placed through the La Sirena Cigars website, by telephone or email, or by contacting La Sirena regional sales managers. La Sirena Cigars will continue to produce the La Sirena Original and Merlion brands.
“La Sirena continues to gain momentum since our independence in January.* Arielle realized we needed to produce a mild, yet full flavored cigar to even out our portfolio. We liked the Jaxx LT so much, we made an offer to buy the company,” said Max Mogil, Vice President of National Sales & Marketing. “This is just the first of many exciting announcements for La Sirena. In addition to the Stixx, Jaxx and Jaxx LT, we’re looking forward to the 2014 IPCPR where we will debut our third line under the La Sirena brand.” **
Daniel Ditkowich and the Holman Family founded Old School Cigars 7 years ago producing a number of blends over the lifespan of the company. La Sirena will continue to produce the “Jaxx” made by Tavicusa S.A. in Nicaragua, the “Jaxx LT” made by Plasencia in Honduras and the “Stixx” made by the Quesada Family in the Dominican Republic.
The acquisition will be effective as of April 25th, 2014. As part of the transition, existing Old School stock will be sold with original Old School labels with future production to be labeled “Jaxx by La Sirena”, “Jaxx LT by La Sirena” and “Stixx by La Sirena”.
*Tampa Cigar Examiner’s Note: See my post from last December that describes the change of La Sirena’s business partnership with Miami Cigar and Company.
** Tampa Cigar Examiner’s Note: I have been told this new third line will be called "Oceano".
In other La Sirena Cigars news, earlier this week, A Cigar Smoker’s Journal broke the news that La Sirena will soon be manufactured in Nicaragua by La Zona.