LOS ANGELES – It was a deal three years in the making, and last night, the Los Angeles Kings organization and Mister Cartoon were finally able to announce a collaborative effort to bring Cartoon's classic tattoo art and style into the world of the LA Kings.
Mark Machado, who is better known as Cartoon, is a world-renown tattoo artist, who has inked celebrities, music artists, and professional athletes.
With his line of LA Kings merchandise, Cartoon's tattoo and graffiti art direction translates to a classic look that hearkens back to the 1980's and 90's, when the Kings donned the "Chevy" logo on their jerseys. It was the era when Wayne Gretzky was a King, and when N.W.A. sported Kings hats.
Most notable about this collaboration is that 100% of the Kings' share of the sales will be donated to Para Los Ninos, a nonprofit, located in the heart of Skid Row. Para Los Ninos provides valuable education and assistance to children in Los Angeles.
Kings President of Business Operations Luc Robitaille was particularly excited about being able to contribute to Para Los Ninos, whose work he admires greatly. Robitaille and his wife have founded several charitable organizations, including Echoes of Hope, which also provides assistance to Los Angeles youths.
In addition to the line of merchandise, Cartoon designed two goalie helmets for the Kings. Be sure to view the video showing a behind-the-scenes look of Cartoon's designs. The video was directed by Los Angeles photographer Estevan Oriol.
Cartoon's collection of LA Kings attire is available for purchase at the Team LA Store, as well as through the store's website. Men's and women's t-shirts and hoodies are available as a part of the initial release, and hats will be available for purchase sometime in December.