As part of Ford's Fiesta Movement Chapter 2, local Los Angeles agents Beto Lopez and Sebastian Serdar became part of a national competition aimed at getting a local band to one of the largest music festivals in the world, The Bonnaroo Music and Arts Festival in Manchester, Tennessee.
The Team Los Angeles agents are holding a concert on Sunday, May 2, at Aqualounge in Beverly Hills, featuring the Los Angeles-based Bad Fathers band. The agents have been using social media to drive RSVPs to the event, and already more than 8,000 locals expected to attend. More than a thousand spots are still available, so if you're free on Sunday evening, you can attend too! More information about the show and how to RSVP to attend can be found at www.fiestamovement2.com.
The high-energy show & red carpet event will feature amazing performances by Bad Fathers & Angela Peterson, Fashion Shows, Ford Fiesta/Chris Voss Tweetup, plus giveaways and so much more! Sunday night's event begins at 8pm, with free admission until 9:30. Activities are being held at the Aqualounge, 424 N. Beverly Dr., Beverly Hills, CA 90210, until 2am.
The competition is part of a larger social media campaign currently being held by Ford Motor Company. Deemed the Fiesta Movement, the program is aimed at introducing Los Angelenos to the 2011 Ford Fiesta. The Fiesta was recently Europe's best selling car and is expected to make a big splash when it hits the U.S. this summer.
The agents are encouraging people to vote for Bad Fathers by texting DREAM to 44144 before the 6 pm deadline on Sunday, May 2. (Text messaging fees will apply according to your text plan.)
What is the Fiesta Movement?
Ford's Fiesta Movement Chapter 1, was a social media initiative designed to create excitement about the new Fiesta, generated 6.2 million+ YouTube views, 750,000+ Flickr views and nearly 4 million Twitter impressions. Chapter 1 also set a Guinness World Record for the most attendees at a "tweetup." Read more at "Ford says 'Adieu' to Fiesta Agents, 'Bienvenu' to U.S.-Spec Fiesta"
Fiesta Movement Chapter 2 modified the first chapter using the talents of 20 teams (comprised of two agents each) to redefine the way a new car is brought to market by interacting with consumers online and offline. Teams are given a series of local "missions" that leverage the best of their communities, allowing them to open the discussion about Fiesta through social media and beyond.
After completing each challenge, agents will produce and place the creative content online at www.fiestamovement.com, where followers also can keep up with their favorite agents. The best content will be recognized based on online consumer interaction and consumers' opinions about the agents' work; it will be further amplified in local media and events, as well as through a variety of national mediums.
By Brandy Schaffels