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L’Oreal Paris celebrates women and cinema

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For the 17th year, L’Oreal Paris’ international spokespersons lit up The Croisette at The Cannes Festival each evening. This exceptional event, a worldwide rendezvous showcasing glamour, beauty and talent, was the perfect occasion for L’Oreal Paris to create unique make-up looks for the stars and pays tribute to light and its central role in both cinema and beauty.

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This year, L’Oreal Paris was proud to welcome for the first time in Cannes its three new spokespersons: Blake Lively, the irresistible symbol of Hollywood glamour and beauty icon for an entire generation, Zoe Saldana, the widely-acclaimed international actress revealed to the world for her role in “Avatar” and Lara Stone, a leading model who has redefined the codes of beauty in the fashion industry with her sensual looks and edgy personality.

L’Oreal Paris shares a unique vision of beauty, endorsed by its spokespersons as iconic and charismatic as Gong LI, Freida Pinto, Blake Lively, Jane Fonda and Eva Longoria, who represented the brand and its commitment to the world of cinema during the Festival. Julianne Moore represented her latest film, “Maps To The Stars” by David Cronenberg, while Gong Li’s movie “Coming Home”, directed by Zhang Yimou was screened – though outside of the Official Competition.

L’Oreal Paris also created the most stunning make-up looks for the stars who graced the red carpet. They paid tribute to the Cannes’ prestigious prize – the Palme d’Or – by using its iconic gold colour as an inspiration for the make-up for stars that graced the red carpet. Many movies have marked the history of cinema with their unique use of lighting including “Eyes Wide Shut” by Stanley Kubrick (1999), “Virgin Suicides” by Sofia Coppola (1999), “In the Mood For Love” by Wong Kar-wai (2000) or “The Tree of Life” by Terrence Malick (2011).

This essential element plays a crucial role both in cinema and beauty. Our makeup artists, just like cameramen and light technicians for cinema, are comparable to magicians of light who create character and kindle emotion thanks to their delicately precise and aesthetic use of colour and light. Thus, reflection, luminescence and radiance are central aspects to the aesthetics of film, just as they are in make-up.

Throughout the festival, the L’Oreal Paris make-up artists played on this theme to create their own make-up looks for the stars of the Festival as well as the spokespersons. Karim Rahman, L’Oreal Paris expert make-up artist, has drawn on the world of cinema to come up with looks that combined reflection and intense pigmentation for incredible make-up creations that lit up the red carpet each evening. L’Oreal Paris provided access throughout the festival to its very own Make-Up Designer Bar located at Hotel Martinez. A dedicated space for the ultimate beauty break to try out different make-up looks inspired by L’Oreal Paris makeup collection.

In New York you can find the entire L'Oreal collection at L'Oréal USA, 575 5th Ave, New York, NY 10017

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