Lili Estefan, Candela Ferro, Ana Maria Conseco, Lourdes Stephen and Real Housewives of Miami Lisa Hochstein and Marysol Patton joined press and digital influencers in Miami on Thursday to help raise awareness of the dangers of skin cancer. Hosted by beauty brand L'Oreal Paris at the Mondrian, the event took on special meaning when members of the audience and L'Oreal's brand representative shared their personal and family battles with skin cancer. L'Oreal was celebrating their public education campaign, "It's THAT Worth It", and encouraging participants to sign up for the Thunderclap.
As part of the event, Miami dermatologist Dr. Flor Mayoral discussed the importance of sun safety and sun care myths. One of her top tips, "The best anti-aging cream there is is sunscreen." In addition the following statistics were shared:
- Melanoma claims the lives of 10,000 people every year
- 58% of Hispanic women believe they should wear sunscreen daily but only 35% do
- Florida has the highest number of melanoma cases in the world
- 1 in 8 people will be diagnosed with melanoma
Using Eva Longoria as a spokesperson and launching an event in Miami with a focus on the Latino community was especially important to the L'Oreal team as Hispanics are making up a growing majority of melanoma diagnosis. The public health call to action campaign titled "It's THAT Worth It" asks women of every skin color to prevent melanoma by wearing sunscreen daily.
To spread the word further, L'Oreal Paris invited the digital influencers to sign up for the ItsThatWorthIt.org Thunderclap. The Thunderclap will send out a message on May 20th via the digital channels of all who have signed up reflecting each person's commitment to stopping melanoma. L'Oreal Paris has committed to donating up to $250,000 to the Melanoma Research Alliance as part of the campaign. With the Thunderclap exceeding it's goal of 2,000 influencers, it looks like L'Oreal Paris will be doing just that.