Skip to main content
  1. Life
  2. Style & Fashion
  3. Women's Style

L'Oréal launches app "Makeup Genius”

See also

L'Oréal launches a new virtual makeup app called "Makeup Genius”. The app will allow users to test makeup with thier smartphones. Imagine testing out that new lipstick, eyeliner and eye shadow right from your phone or tablet.

The virtual makeup simulator for L'Oréal Paris "Makeup Genius" works with your camera phone as a mirror allowing user to interactively test out products and then order via the brand’s e-shop.

Users can also bring up others products to test while shopping in a L’Oréal Paris store, by scanning barcodes with their smartphone.

The Makeup Genius app is available in France, the United States and China and will eventually be released in all countries in which L'Oréal Paris is present.

"By combining our knowledge of consumers and the science of colors with technologies for monitoring facial expressions, we have been able to calculate the best possible algorithm capable of producing an extremely realistic color-rendering in real time using just an iPhone camera," says Guive Balooch, who directs the web companies Connected Beauty Incubator, L'Oréal Research & Innovation.

.

Advertisement

Life

  • Johnny Manziel
    Should Johnny Manziel apologize for his hard partying over the offseason?
    Today's Buzz
  • Crop circles
    Similar crop circles appeared in Germany and England within days of each other
    Camera
    19 Photos
  • Advanced placement
    The AP program is gaining traction as a key component in college admissions
    Camera
    5 Photos
  • Beach hats
    Beat the heat with the best summer beach hats for women
    Camera
    Beach Hats
  • Expectations for ministry
    Pastor preaches to newly ordained ministers about expectations for ministry
    Camera
    6 Photos
  • Medical symptoms
    See which symptoms should cause you to seek a doctor’s attention right away
    Camera
    6 Photos