Popular hair care brand L.A. Looks has officially kicked off their nationwide search for the brand's next model. To enter, both male and female Facebook fans can submit a photo with their best "L.A. Look." Contestants will be competing for the chance to win a trip to L.A. for a professional photo shoot and a surprise VIP experience, including airfare, L.A. car rental, hotel and a trip stipend.
Last year's L.A. Looks model search was a hit with the brand's fan base, which is why they opted to move forward with it again this year. According to Newhall Laboratories Vice President of Marketing, Jocelyn Yuan Riddle, they are "once again looking for a man and woman who embody our modern brand both in appearance and spirit. Winners will get a chance to be featured in high-profile L.A. Looks brand marketing materials."
The call-for-entries is open now through September 6, 2014, and to enter contestants must be 18 years or older and Facebook fans of L.A. Looks. After that, all it takes is a photo submission that will be judged on originality, creativity, quality of photo and overall appeal. A panel of judges will select 10 male and female finalists, which L.A. Looks fans will have the change to vote on starting September 22 to ultimately determine the two grand-prize winners that will be announced in the fall.
L.A. Looks has been known for years for their affordable hair style products. This year, the brand launched their Red Carpet Collection, which includes Absolute Curls Curl Defining Crème and Volcanic Rush Glue Gel. These products, along with all of the L.A. Looks Gels family of products, are infused with advanced Tri-Active Hold Formula for superior fixation, hold and durability to help you maintain your look all day long at an affordable price.
Giveaway! Enter HERE for a chance to win an L.A. Looks prize pack, now through August 4, 2014. The winner will receive one sample each of the new Red Carpet Collection Absolute Curls Curl Defining Crème and Volcanic Rush Glue Gel, along with the Mega Mega Hold gel and L.A. Looks Define & Shine gel. Open to U.S. residents only.