Many Hollywood celebrities work with companies to help promote their brands on a regular basis, but Kristen Stewart has been very selective when it comes to choosing products she wants her name and face attached to.
The ‘Twilight’ actress has reportedly inked a deal with Balenciaga to become the new face for their latest fragrance called ‘Prestige’, which is set to be on the market in fall of 2012. Stewart said;
“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”
Nicolas Ghesquiere, the Creative Director of Balenciaga, spoke about Kristen’s role in promoting the fragrance, saying that her ‘unique sensibility’ makes her a perfect fit for the company. Ghesquiere said;
“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Are you excited to get your hands on a bottle of ‘Prestige’ when it comes out in the fall? Leave us your thoughts.
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