Krewella, an electro pop band that zigzags transversely over legions of different subgenres, has crash landed onto the EDM scene with relentless momentum and tenacity. They can almost be referred to as musical terrorists, since they have been dropping bombs of bass across the EDM circuit without warning. With the result being their debut album, “Get Wet,” that showcased at Exchange LA on September 24th.
The Krewella band encompasses two sister songstresses, Jahan & Yasmine Yousaf, and producer Kris "Rain Man" Trindl. Having the operatic talent of the Yousaf sisters and Kris Trindl’s meticulous musical production skills, Krewella prove that in coalescence, they have both mainstream and underground EDM appeal. With a cerebral and artistic approach to the creation of their music, they have achieved much recognition and praise even before the release of their premiered album.
“I think our album started separate from our songs. Overtime we started collecting demos, songs and beats. Then we would piece them together to start weaning out the ones we didn’t like and record the ones that have more potential to create a cohesive song. We had about eighteen songs that we had to scale down to nine to make the album, but we are all really happy with the finished product,” says Trindl.
Like most bands that accumulate fame over the course of time, the Yousaf sisters and Kris Trindl met back in the humble days of high school. After coming to appreciate the production techniques of powerhouse producers like Timbaland, Trindl had the idea of putting together a band which highlighted both female vocals and an electronic music sound.
“I was playing in metal bands as a guitarist for a long time, and then I started flirting with dance or electronic music. At the time I thought female vocalists would work better as a compilation for creating a more successful sound, so I convinced Jahan and Yasmine to start singing together. That was the beginning of Krewella,” says Jahan and Trindl.
Still, in order to turn Krewella from being just another aspiring music group, they had to learn how to infiltrate the business the best way they knew how, and that was by embracing the power of social media.
“At the beginning we really didn’t know what we were doing. We just released our singles to as many blogs as possible. It went from the super underground blogs to the more well-known blogs, which really started to get our name out there .It started as complete word of mouth,” the band confesses.
For aspiring artists, Krewella are a perfect example of how much influence the internet has over the fate of any band or DJ trying to make a name for themselves in the music business.
“We really have to give the blogs so much credit because they have helped us from the beginning. Social media made sure the public knew when a new song of ours was going to drop. We consider ourselves entrepreneurs because we have turned ourselves into a brand. We have had the opportunity to turn Krewella not just into a music group but a company. Now we have more control over our artistic direction,” Krewella admits.