After complaints from consumers, primarily moms, Kraft says it will remove artificial dyes from three of its macaroni and cheese varieties that are geared towards kids.
The change will not affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."
The company says it didn't make this move in response to a petition on Change.org that asked it to remove artificial dyes from its famous macaroni and cheese kits. That petition, which was posted in March, has more than 348,000 signatures.
SpongeBob Squarepants, Halloween and winter shapes and two new shapes of macaroni and cheese will have the new recipe.
The company said it plans to replace the artificial dyes with spices such as paprika for coloring and also add whole grains and reduce the amount of sodium and saturated fat.
Vani Hari, who started the petition on Change.org and runs the website FoodBabe.com, tells ABC, "I knew all along that it wasn't going to be an overnight change. This is a big corporation, and this is one of their biggest products."