Kraft has decided to remove artificial dyes in its macaroni and cheese products which are primarily meant for kids. Reporting on this story, Connor Adams Sheets wrote for the International Business Times on Oct. 31, 2013, that Kraft Foods has announced it will stop using artificial dyes in three of its popular macaroni and cheese products.
There has been a petition dealing with the use of artificial dyes in Kraft products which are aimed at kids which has been signed by more than 348,000 people. Kraft has announced paprika and other spices will be used instead of dye in three varieties of its macaroni and cheese which are meant to appeal to children. The varieties of Krafts' macaroni and cheese that will no longer be made with artificial dyes are those which are shaped like SpongeBob Squarepants cartoon characters, as well as children's Halloween and winter varieties.
The firms standard macaroni and cheese recipe will apparently be left the same at this time. It is not yet known whether Kraft will eventually remove the artificial ingredients from all its macaroni and cheese varieties, but some of its Homestyle products already use only natural dyes. Kraft has been using Yellow #5 dye and Yellow #6 in a number of its products.
Protests over the coloring agents being used by Kraft in macaroni and cheese aimed at kids escalated this year, which appears to have prompted the company to act. The petition on Change.org has identified many problems with Yellow #5, including the fact that it is made using chemicals which are derived from petroleum, it has been found to be tainted by carcinogens, and has been associated with increases in hyperactvity, learning problems, asthma, and skin conditions in kids.
Candice Choy has reported on the removal of artificial dyes from several Kraft products for the Associated Press. Kraft is moving ahead with the removal of artificial dyes from three macaroni and cheese varieties which come in kid-friendly shapes. In the meantime smaller competitors in the macaroni and cheese market, such as Annie's Homegrown Inc., may now be more popular with consumers.