The “Gangnam Style” creator will star in a 30-second Super Bowl commercial advertising pistachios, the specific brand being Wonderful Pistachios. Psy’s outfit will consist of a pistachio-green suit and he reportedly will demonstrate a “special way” to open the tasty little nuts.
What does the Korean rapper think of his Super Bowl opportunity? Always the jokester, he said in a press release "The Wonderful Pistachios brand is fun, just like me. Also, I love pistachios and I look good in green." He went on to humbly add, "The Super Bowl is way too big for me. I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."
Marc Seguin, vice president of marketing for Wonderful Pistachios, shared his excitement about signing Psy. "He's penetrated the cultural consciousness of the United States. We knew the Super Bowl would require something really special to stand out."
There are some who believe Psy with his one-hit phenomenon “Gangnam Style” is on his way out. So far Psy’s popularity is as strong as ever as witnessed by his latest gig, a Super Bowl commercial.