Black Friday, the busiest shopping day of the year, has traditionally taken place on the Friday after Thanksgiving. But this year, some retailers are moving the big day of savings earlier and opening on Thanksgiving Day. Macy’s has already announced its intention to start the holiday shopping season earlier than usual and now Kohl’s has added itself to the growing list.
Kohl’s, the Wisconsin- based retailer with more than 1,100 stores nationwide, plans to kick off the shopping season at 8 p.m. Thanksgiving Day as part of an effort to attract eager holiday shoppers before its competitors. All Kohl’s locations will remain open for 28 continuous hours, closing at midnight on Friday.
Some are criticizing the big retailers for interfering with a day that is supposed to be reserved for family time, but Kohl’s management sees the situation differently.
"Shopping over the Thanksgiving holiday weekend has become a much-anticipated tradition enjoyed with friends and family," said Kohl’s Chief Customer Officer Michelle Gass.
As part of its effort to lure customers, Kohl’s is launching its “Dream Receipt” program on Thanksgiving Day. From Thanksgiving through Christmas Eve, Kohl’s will select a Dream Receipt winner in each store and through its online web site. The winner will have his/her entire shopping tab paid for, so the more a person spends, the more they could potentially end up winning, free of charge. Other retailers are offering similar incentives to get shoppers to increase purchases.
Kohl’s decision to move up its Black Friday sales and jumpstart the holiday shopping season is only the latest maneuver in a fiercely competitive retail environment. Expect more retailers to follow suit between now and Thanksgiving Day.
Want to find more money saving tips, financial advice, and consumer discounts? Visit Money Saving Parent today!
I hope you enjoyed this post! Click the “subscribe” link above or below to receive automatic updates whenever a new post is made.