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Kohl’s teams up with Katie Holmes to confront the pink elephant

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Kohl’s Department Stores and Katie Holmes invite women everywhere to start a conversation about their breast health in an effort to confront breast cancer, the ‘pink elephant in the room,’ and to support the fight. We all know the elephant’s there, yet too often, we become busy with other things and simply ignore it.

“Breast cancer is like a pink elephant in the room that women don’t really want to think about, but know they should,” said Katie Holmes. “Women have so much going on in their day-to-day lives, it can be easy to ignore their own needs, like scheduling a mammogram or routine screening. I’m honored to team up with Kohl’s to remind women of the importance of having a conversation about breast health right now.”

“Kohl’s recently partnered with Katie Holmes to get women talking about breast cancer and to offer customers the opportunity to support the fight against breast cancer by redeeming our first-ever, pink Kohl’s Cash,” said Michelle Gass, Kohl’s chief customer officer. “Kohl’s is committed to women’s health and we are excited to partner with Susan G. Komen on a national level as we work together to confront the pink elephant in the room and encourage breast cancer awareness through conversation.”

Through Monday, February 17, customers who earn Kohl’s Cash on purchases at Kohl’s stores or on Kohls.com will receive a new, pink version of the traditionally green coupon. From Tuesday, February 18 through Saturday, March 8, Kohl’s will donate $1 to Susan G. Komen for the Cure for every pink Kohl’s Cash coupon redeemed, up to $1 million.

Kohl’s is featuring a special, pink elephant necklace from the LC Lauren Conrad collection with 100 percent of the proceeds going toward the fight against breast cancer through Kohl’s Cares. Priced at only $5 and $8 each, two sizes of the necklace will be available while supplies last for a limited time in stores and online.

Help Kohl’s and Katie Holmes by thinking about breast cancer, talking about breast cancer, learning the facts about breast cancer and scheduling your routing mammogram screening. Watch the video for some tips on how to prevent breast cancer.

Pink, the hottest color on the fashion spectrum for spring, is brought to life in Lauren Conrad’s pink elephant pendant with crystals. Wear it with any outfit to remind yourself of the ‘pink elephant in the room’ and to let others know you have joined in the fight against breast cancer.

For more information about Kohl’s support of women’s causes, please visit Kohls.Cares. To join the conversation, use #TalkPink. Share your personal stories, your successes, and your concerns with others who care. The more women who are aware of the pink elephant in the room, the better!

Kohl’s is located in Spring Valley at 10136 Two Notch Road, and 120 Harbison Boulevard in Columbia and 5440 Sunset Boulevard in Lexington.

As always, maximize your style and minimize your spending~

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