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Kobe and Messi get 104 million views for Turkish Airlines

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What do you get when Kobe Bryant and Lionel Messi team up for a commercial that is available online?

You get 104 million views in one week.

Last week, Turkish Airlines, one of the world’s fastest growing airlines in the world debuted their new ad campaign, “Widen Your World,” along with a new commercial featuring Bryant and Messi, their global brand ambassadors and two of the most popular athletes in the world.

The Kobe vs. Messi: The Selfie Shootout commercial has hit 104 million views on YouTube and it doesn't appear to be slowing down. Now a viral hit, the ad is part of the airline’s new “Widen Your World” campaign. It's fun, it features Kobe and Messi traveling the world taking “selfies” from many of the exotic locations Turkish Airlines flies to. You can see the duo at The Great Wall of China, Mount Kilimanjaro, and other places.

“We are thrilled with our latest collaboration with Kobe and Messi highlighting why Turkish Airlines is considered to be one of the best in the world,” says Fatma Yuceler, general manager, Western USA, at Turkish Airlines. “The commercial showcases through a playful spin on “selfies” the numerous global destinations Turkish Airlines flies to and our commitment to serving our passengers in more countries than any other airline.

The new commercial builds upon last year’s viral “Kobe vs. Messi” ad, which has been viewed more than 105 million times to date on YouTube.

To view the commercial, please click on the following link: www.youtube.com/turkishairlines.

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