Kmart has unveiled the annual Fab 15 holiday toy list! All those who want to ‘gift it forward’ to help children in need, be sure to check out the Shop Your Way Charity Gift Registry. Kmart and Shop Your Way have partnered with Share Our Strength's No Kid Hungry® campaign to allow members and gift-givers the opportunity to donate Fab 15 toys to children in need at ShopYourWay.com/charityregistry.
“This year, Kmart has committed to making the season brighter for every child,” said Hugo Malan, SVP and president, fitness, sporting goods and toys at Sears Holdings. “We always strive to select toys for our Fab 15 list that will top the wish lists of kids everywhere and from the many ways to shop for the hottest toys at Kmart including online, in-store and via mobile phone – as well as donate to a good cause – parents will be thrilled that this year’s list is making shopping easy.”
The Kmart Fab 15 ultimate list of hot holiday toys includes:
- Playskool Sesame Street Big Hugs Elmo by Hasbro®
- Disney Doc McStuffins Get Better Check-Up Center by Just Play
- LEGO® Eglor’s Twin Bike
- Flutterbye Fairy by Spin Master™
- Furby Boom by Hasbro®
- Holiday Auburn Barbie™ 2013 Doll by Mattel® (Kmart exclusive)
- Hot Wheels® Car Maker by Mattel®
- Lalaloopsy™ Loopy Hair Doll by MGA Entertainment
- LeapFrog LeapPad™ Ultra
- Monster High® 13 Wishes™ Party Doll by Mattel®
- Disney Planes Pilot Pals™ Dusty Crophopper Remote Control Plane by Mattel®
- NERF® Rebelle Heartbreaker Bow
- Fisher-Price® Imaginext Rescue City Center
- Disney Sofia the First Transforming Dress & Trunk by Jakks Pacific® (Kmart exclusive)
- Teenage Mutant Ninja Turtles® Shellraiser by Playmates Toys, Inc.
Thanks to Kmart, it's affordable, convenient and easy to buy toys in store, buy online and get free store pick-up, or have them shipped directly home. At kmart.com/fab15, gift-givers can easily shop for the Fab 15 toys online or from a mobile device. On the site, customers can find the nearest locations with the toys in stock.
To bring to life how the holiday shopping season can be easy and affordable with Kmart and Shop Your Way, the retailer worked with award-winning advertising director, Paul Fuentes and online sensation Anita Renfroe of “The Mom Song” fame, to create a series of videos that help “struggling Santas” learn about all of the convenient ways to find perfect toys. The videos, starring well-known comedians including Big Jay Oakerson, Chuck Nice, Kareem Green and Brian Scott McFadden, can be seen in the video section of this article.
There's more! The annual Kmart holiday toy catalog will include this year’s Fab 15, plus a broad selection of on-trend toys for all ages and stages. Shop Your Way members always get more, and will get a sneak peak of the highly anticipated catalog online five days early.
Free Layaway at Kmart In-Store, Online and Mobile
Getting ahead on holiday shopping ensures that parents will be able to get the toys their kids want most. “We know that many families are concerned about holiday budgets,” said Malan. “Announcing the list in September helps parents plan ahead and take advantage of the year-round layaway at Kmart, easing the burden of holiday shopping on tight budgets.”
Acknowledging that many family budgets are stretched during the holidays, Kmart is offering free layaway service both online and in-stores from now until Nov. 23. From the comfort of their home, customers can initiate a layaway contract online and choose to ship their purchases home or pick-up their purchases from their selected Kmart. There is no minimum purchase and Shop Your Way members even earn points on layaway purchases. In addition, members can earn at least 10 dollars back in Shop Your Way points on layaway purchases made between Sept. 22 and Nov. 27 when completing a layaway contract.
Hot Holiday Toys, Available Only at Kmart
This holiday season, certain toys are available only at Kmart. For parents and gift-givers looking for that extra special toy, the Sofia the First Transforming Dress and Trunk will deliver smiles on Christmas morning. This trunk features the ultimate royal dress up collection including dress, tiara, gloves, purse, wand and the amulet for a complete Princess Sofia look.
For the legion of loyal Barbie fans and collectors worldwide, the auburn Holiday Barbie 2013 doll is also available only at Kmart. For the silver anniversary doll in the series, Holiday Barbie dons a snow-themed gown, and comes with ornate earrings. There are also other toy exclusives available in-store and online outside of the Fab 15 list.
Win All Fab 15 Toys with Shop Your Way
Beginning this month, Shop Your Way members can enter for a chance to win all of the Kmart Fab 15 toys at ShopYourWay.com/Fab15. In addition, upon entering for the grand prize, one Fab 15 toy will be given away to entrants every day through Nov. 27.
Customers and members can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at Kmart.com/fab15. For the latest information and deals on the Fab 15, “Like” us on Facebook and “Follow” us on Twitter.