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Kitten Bowl to air on Hallmark Channel in February

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Felines will have their day when the Hallmark Channel airs the "Kitten Bowl” February 2, 2014. Billed as "the greatest feline showdown in cable television history," the competition will include two preliminary playoffs and a championship match. Along with basic obstacle courses of hurdles, tunnels, hoops, jumps, weave poles, lasers, lures and toys on strings.

“Kitten Bowl” will also feature clever locker room strategies, player profiles and “interviews,” and camera work and audio recordings from the athletes as they play the game! “Kitten Bowl” will feature behind the scenes footage including clever locker room strategies, player profiles and “interviews” and camera work and audio recordings from the athletes as they play the game! Cats made famous by YouTube videos and Instagram followings will provide specific analysis and color commentary and will play to the cheering crowds inside Kitten Stadium and at home.

The inaugural three-hour special event, in Association with North Shore Animal League America, will be hosted by TV personality and activist Beth Stern, and emceed by John Sterling, the legendary radio voice of the New York Yankees.

Watch the Kitten Bowl promo.

All of the kittens participating in the competition are guaranteed forever homes through Hallmark Channel’s partnership with North Shore Animal League America whose innovations in animal welfare have saved more than 1,000,000 pets.

“Kitten Bowl” guarantees the 60-70 kitten participants will join the list of pets adopted into loving homes and will significantly raise the awareness of the plight of shelter animals across the country.

The "Kitten Bowl” airs February 2 at 12 p.m. EST on the Hallmark Channel.

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