Jenny Craig announced today that actress Kirstie Alley is returning to Jenny Craig and is the face of a new campaign centered on her renewed weight loss journey. Additionally, Jenny Craig's parent company CI Holdings, Inc. has acquired Alley's Organic Liaison line and will be integrating Organic Liaison's key products into the Jenny Craig line. They will be available in centers in the near future.
"I'm thrilled to return home to Jenny Craig!" said Alley. "I'm coming back because the program works. You don't have to starve with Jenny's yummy food -- like fettuccine -- plus I love my personal consultant. I hope to be an inspiration to others who are looking to reenergize their weight loss goals. And I am excited to bring my favorite Organic Liaison products to Jenny Craig and Jenny's members."
"We are excited to welcome Kirstie back to the Jenny Craig family, and we are thrilled by the acquisition of Organic Liaison," said Monty Sharma, president and chief executive officer of Jenny Craig. "When Kirstie reached out to us, we welcomed her with open arms. Kirstie has always found Jenny Craig's unique combination of personal consulting and delicious food to be a program that really works for her. We hope Kirstie's return as our ambassador will provide continued encouragement to our members who have also struggled with their own weight and are looking for a program that works. We take personal ownership of each member's success. We also recognize that in real life people may slip up with their health and weight loss goals. When our members or former members face challenges, we are here for them to help them back on track for success."Debuting today is an integrated ad campaign announcing Alley's return to the Jenny Craig program. The introductory ad entitled "Coming Home" features her phoning Jenny Craig asking to return and highlights her favorite Jenny foods plus her strong relationship with her consultant Laura, who has been with the company for 21 years. As part of the ad Alley invites new and old members to come home to Jenny Craig – even if it's for the first time.
"Rescue Me" will be the first of the products from the Organic Liaison line to be available in Jenny Craig Centers.
To follow Alley on her weight loss journey, visit JennyCraig.com and the Jenny Craig Facebook page.