Actress Kirsten Dunst is now the face of L'Oréal Professionnel. This is the first celebrity to be the face of the haircare line. During the next 12 months the ‘Bachelorette’ actress will be the face of a number of products, which includes Wild Stylers from Tecni.Art, Beach Waves and Absolut Repair Lipidium lines, according to Stylist.ca.
"I feel very close to L'Oréal Professionnel. The brand is strongly connected to fashion, and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles,” Dunst told WWD:
"She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the [most] talented actresses I have ever met. She has the perfect attributes to embody the new values of L'Oréal Professionnel," explained Anne-Laure Lecerf, international managing director of L'Oréal Professionnel.