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King Arthur Flour introduces new King Arthur Self-Rising Flour

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I’m thrilled to report that King Arthur(KA) Flour, my all-time favorite flour and baking products company, has added King Arthur Self-Rising Flour to its signature line for home bakers. I’m so excited to see the addition of self-rising flour to their extensive line.

The KA self-rising flour is a soft, unbleached, U.S.-grown, Southern-milled flour combined with aluminum-free baking powder and salt. Lower protein flour produces tender baked goods. The pre-mix of dried ingredients is a time-saving convenience and ensures that you get just the right proportions of flour to baking powder every time.

“Bakers, especially Southern bakers, have been adamant in their requests for us to add self-rising flour to our line,” says King Arthur Flour Marketing Director Tom Payne. “After careful formulation and extensive testing, the flour has launched to rave reviews.”

Self-rising flour is called for in many baking recipes and can be substituted for the all-purpose flour and baking powder in most recipes. It makes it easier and gives you one less thing to worry about stocking in your pantry.

King Arthur Self-Rising Flour is now available online at kingarthurflour.com and in select grocery stores nationwide (I know my Kroger carries KA Flour products). Suggested retail price is $4.49.

For some fabulous, time and kitchen tested recipes, check online at kingarthurflour.com/recipes.

King Arthur Flour is America’s oldest flour company and premier baking resource, offering ingredients, mixes, tools, recipes, educational opportunities, and inspiration to bakers worldwide. Visit King Arthur Flour online at kingarthurflour.com. Or check them out of Facebook.

King Arthur Flour is a 100% employee-owned company.

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