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Kindle Unlimited service launched by Amazon

If you own a Kindle and/or a Kindle app, love to read and have $9.99 a month to spare, you will love the new subscription service being rolled out by Amazon that will allow users unlimited access to thousands of electronic books and audiobooks. This is the company’s latest effort to attract more customers.

Thousands of books will be available with Kindle Unlimited service

Amazon officials said the Kindle Unlimited service will give readers the ability to read as much as they want from more than 600,000 – yes, six hundred thousand – Kindle titles such as Diary of a Wimpy Kid and The Hunger Games. As if that was not enough, subscribers will also be able to listen as much as they want to thousands of Audible audiobooks, including Water for Elephants.

Approximately 2,000 audiobooks from Audible with Whispersync for Voice, which allows users to switch between reading and listening to books, will also be available through the service. Subscribers will receive a three-month membership to the broader Audible service, which features 150,000 titles.

Unsure of whether or not you would like Kindle Unlimited? Not a problem! Amazon is offering a free 30-day trial to entice you to try this service.

This move is a switch from its latest efforts, which have all been about adding services to its Prime loyalty program. They have recently launched a grocery delivery service and a video streaming box, unveiled plans for a smartphone and expanded its Sunday delivery service, all for Prime members. However, Kindle Unlimited is for anyone who has a Kindle device or Kindle app who wants to subscribe.

Amazon is making this move at a time when their relationship with publishers has not been the best – it has been in a public squabble with Hachette over e-book prices. The terms Amazon worked out with the publishers who are participating in Kindle Unlimited were not disclosed.

While Amazon is not the first company to offer a “Netflix for books”-style monthly service, it is the largest company to roll out the service. Amazon also has the advantage of having a dedicated base of users through its Kindle devices and Kindle app, which runs on most wireless devices.

Eligible titles will carry a Kindle Unlimited logo. The subscription service will be available effective Friday, July 25th. It will be accessible via Kindle devices or with Amazon’s free Kindle reading app.

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