Without giving actual sales figures, Amazon confirmed this morning that Black Friday brought an increase in the number of Kindles sold this year -- a 400% increase.
Amazon added four new Kindle versions to the fold just in time for the Christmas season -- a new styling of the basic Kindle, the Kindle Touchscreen, and the Kindle Fire. All of them have been getting mixed reviews from consumers, but the majority of them have been 5 star. Cnet and Testseek have given them a good solid 4 star review.
According to Amazon, customers are purchasing multiple copies, presumably for ownership as well as gifting to others.
"This was a great Black Friday for Target and for Kindle Fire, which was the bestselling tablet in our stores on Black Friday," said Nik Nayar, vice president merchandising, Target. "We're excited so many guests chose Target as their destination for the new family of Kindle devices and we're sure Kindle Fire will continue to be at the top of wish lists this holiday season," aid Dave Limp, Vice President, Amazon Kindle.
"We knew Kindle Fire and the new E Ink Kindles would be highly desirable gifts this holiday season," said Wendy Fritz, senior vice president of Computing, Tablets and e-Readers at Best Buy. "If this Black Friday was any indication, they are only getting hotter as we get into the shopping season."
Lexington, if you're looking to purchase one of the new Kindles, you can do so through Amazon's website or locally from Best Buy at either the Hamburg Pavilion location on Sir Barton Way or the Nicholasville Road location near New Circle Road.
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