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Kimora Lee Simmons launches new line for Macy's

Former model and current Phat Fashions CEO and reality television star Kimora Lee Simmons has launched a new junior’s clothing collection, Kouture by Kimora, for Macy’s. Simmons is quoted by Women’s Wear Daily as saying of the collection, “It’s very trendy; it’s very young, and it’s very fun.”

Kouture by Kimona will be available on limited Macy’s sales floors, as well as on the Macy’s website.

The collection includes dresses, tops, rompers, and jackets with prices ranging from $19.99 to $34.99. According the Simmons (through WWD), “I wanted to do something that spoke to a different market for Macy’s… I wanted this to be crossover. I wanted this to be colorless and really about fashion. And it’s what I call recession-proof… You can get a cocktail dress with a bustier top and satin skirt for 30 bucks; you can get a great jean for $19.99.”




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