Kim Kardashian’s video game is turning out to be her most lucrative business venture yet, with earnings that will exceed all her other business ventures combined. According to NBC News on July 20, the wildly popular Kim Kardashian: Hollywood will more than double Kim’s current net worth of $65 million. Kim’s share of the profits from the video game bearing her name will come to $85 million, which is three times the $28 million she earned last year from her family’s reality TV show, her endorsement deals, and her clothing, jewelry and cosmetic lines.
Kim partnered with Glu Mobile, a San Francisco-based game creator to produce the new Kim Kardashian video game app. Kim Kardashian: Hollywood which currently holds the #2 spot on Apple’s free app charts, with an impressive five star rating from more than 100,000 reviews. In an article on July 19, Inquisitr. com reports that Kardashian fans are downloading Kim’s free namesake game at record speed and spending real cash to experience what it’s like to “live like Kim.”
Glu Mobile has already seen a 42% increase in its stock price since the launch of Kim Kardashian: Hollywood last month. The company will earn an estimated $200 million by the end of this year, from which Kim Kardashian will get a 45% cut.
Glu Mobile’s CEO Niccolo de Masi, said in an interview that the company approached Kim Kardashian to become their model because they saw her as the “best brand fit in the world.” Kim has been actively involved in the entire development process from beginning to end, including providing in-game commentary, giving a significant amount of creative feedback, and hand-selecting the majority of the clothing, accessories, hairstyles and other in-game items.
According to industry insiders, the Kim Kardashian video game is patterned after one of Glu Mobile’s existing video games, Stardom: Hollywood, which is almost identical to Kim Kardashian: Hollywood but without the celebrity brand. Industry experts attribute much of the game’s success to the fact that it is targeted to non-casual women gamers - a demographic largely ignored by most video game developers.
In Kim Kardashian: Hollywood, players choose and customize their own personal celebrity character. Kim occasionally pops in to coach players on how best to achieve A-list celebrity status by buying clothing, getting gigs, and interacting with others, periodically offering such words of wisdom as “Dating famous people will get you more fans.”
Serious gamers view Glu Mobile’s Kim Kardashian: Hollywood video game as vapid, because of its cartoon-like celebrity avatars who "live like Kim" while partying, shopping and posing for photos in their quest to become an A-list celebrity, which is the goal of the game. But addicted players find the game challenging and view it as a parallel life. The Internet is rife with stories of people who downloaded the game out of curiosity and found themselves hooked.
While the game is free to download and play, it costs real money to buy your way to the top of the A-list. Kim and Glu Mobile make money when players use real cash for in-app purchases to obtain the energy levels needed to complete certain tasks and various other items which help players rise more rapidly through the ranks and become A-list celebrities, the ultimate goal. However, many players claim that it’s possible to advance through the ranks by earning K Stars and not spending any real money at all if one has lots of time to spare.
Compared with all Kim Kardashian’s other business ventures, Kim Kardashian: Hollywood is turning out to be Kim’s biggest moneymaker of all.