Kim Kardashian to launch clothing line for bigger, curvier women

Kim Kardashian, who wore a stunning white Marchesa gown at the 2010 Emmy Awards in Los Angeles Aug. 29, is launching a new clothing line targeting fuller-figured women.

Kardashian and her sisters Khloe and Kourtney will unveil the K-Dash fashion line with QVC at New York's Fashion's Night Out at Rockefeller Center on Sept. 10. The clothing will then be sold through home-shopping channel QVC.

'WE'RE TARGETING CURVIER WOMEN'

Having all three Kardashian sisters involved makes sense, since they are all different sizes: The 5'1" Kourtney, 31, is petite and slimmer than the 5'2" voluptuous Kim, 29, while the 5'10" Khloe, 26, is larger-boned than her sisters.

“[QVC] reaches a different audience than we’re used to," says Kim (referring to QVC's audience, which is predominantly female and over the age of 45). "We always welcome that."

Kardashian, who has been credited by some for making cellulite acceptable, has previously appeared on QVC to shill her fragrance. She's planning to release a second perfume later this year.

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