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Kim Kardashian mobile game makes $1.6M in a week

Kim Kardashian’s new mobile game, “Kim Kardashian: Hollywood,” made $1.6 million in its first five days on the retail market after its release in late June, the New York Times reported yesterday.

Kim Kardashian mobile game makes $1.6M in a week-slide0
Glu Mobile
Kim Kardashian mobile game makes $1.6M in a week

Currently the fifth highest-grossing game on the Apple App Store, the game’s developer, Glu Mobile, says they expect “tens of millions” of downloads of the game on iPhone and Android devices.

Developed in 18 months, “Kim Kardashian: Hollywood” mimics the celebrity world Kim K lives in and allows gamers to live a lavish lifestyle, in an effort to gain popularity and success. On the mobile market for less than a month, the game has over 175,000 largely positive reviews. A title update on July 23 added even more quests to the game, allowing gamers to travel to France with Kardashian and even partake in several modeling opportunities.

Citing the game’s “tremendous” performance since its release, Glu Mobile says it’s been partial responsible for their current and future success. According to the Times, one analyst said the game could bring in as much as $200 million annually. CNN Money said the game could gross as much as $700,000 a day.

“We now expect to generate more revenue in the second half of 2014 than we did for the entirety of 2013,” Niccolo de Masi, Glu’s chief executive, said in a conference call with investors, according to The New York Times.

“Kim Kardashian: Hollywood” is currently free to download on the Apple App Store and Google Play, but may require in-app purchases for extra features and items.

What do you think of Kim K’s new mobile game and it’s unlikely success Sound off in the comment section below and let us know.

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