Beauty and skincare company Kiehl's announced Tuesday that it will be releasing it's first nail polish in this summer that will benefit the fight against HIV/AIDS.
The formaldehyde-free nail polish will be a glossy black, complimenting the company's signature biker style:
“We’ve had motorcycles [in our stores] for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great,” said president Chris Salgardo, to WWD.
The polish will be shipped out to stores in July, priced between $15 and $18. The summer date coincides with the company's 4th annual LifeRide motorcycle trip, a convoy of around 20 bikers who serve as "a way to start the conversation," to raise awareness of HIV. Proceeds from the nail polish and LifeRide will donated to amfAR, The Foundation for AIDS Research.
amfAR is just one of the many charities that Kiehl's works with. Among the many organizations it donates to, the company works with The Lower East Side Girls Club who's mission it is to provide "a place where girls and young women 8-23 can grow, learn, have fun, and develop confidence in themselves and their ability to make a difference in the world." Also, in 2010, they partnered with Jeff Koons to unveil the Limited Edition Creme de Corps Collection. The proceeds of the collection went to the Koons Family Institute, specifically the International Centre for Missing and Exploited Children.
Round of applause for this do-gooder company.