Today, Kiehl’s celebrated the final stop of Kiehl’s LifeRide for amfAR, a seven-day philanthropic motorcycle ride through the East Coast to raise awareness for and benefit amfAR. In honor of Kiehl’s 160th anniversary, guests including LifeRide participants Mark-Paul Gosselaar and Tyson Beckford as well as amfAR supporter Tiffani Thiessen with other VIPs enjoyed an all-day Block Party at the Kiehl’s Since 1851 New York Flagship Store. The day ended with Kiehl's presenting the charity with a check for $100,000.
Kevin Frost, Chief Executive Officer, amfAR, The Foundation for AIDS Research and Chris Salgardo, President, Kiehl’s USA, in addition to Liferide Participants: Alain de Cadenet (Le Mans racer & ESPN Host), Jason Lee, Tricia Helfer, Justin Chatwin, Teddy Sears, Christopher Redman, Marguerite Moreau, Grant Reynolds, Milissa Skoro, Paul Cox (Custom Motorcycle Builder), Timothy White (Celebrity Photographer), Paul d’Orleans (Blogger, Motorcycle Expert), and Conrad Leach (Artist, Custom Motorcycle Designer), Costello Tagliapietra (Fashion Designers), Leigh Lezark (DJ, Misshapes) all came out to show their support.
The event featured music by Paul Sevigny, a BBQ by Union Square Events, beverages from Sixpoint Craft Ales and cupcakes by Magnolia Bakery, Ping-Pong from SPiN New York, Education stations from amfAR and BMW and Celebration Discount of 15% off all purchases all day on Sat., Aug. 6.
Kiehl’s was founded as an old-world apothecary in New York’s East Village neighborhood. Its unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. In addition to Kiehl's freestanding stores nationwide, Kiehl's products are available at www.kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers worldwide. In 1996 Kiehl’s made HIV/AIDS a key philanthropy for the brand, and partnered with Magic Johnson to raise funds and awareness for the Magic Johnson AIDS Foundation. Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR and YouthAIDS. Since 2001, Kiehl’s has raised over $1,000,000 for HIV/AIDS organizations and continues to do so. For additional information on Kiehl’s Since 1851, visit www.kiehls.com.
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